Google PPC Statistics Highlights
- Businesses earn 8 dollars for every $1 they spend on Google PPC ads.
- Google recommends a PPC budget of 10 to 50 dollars per day.
- 45 percent of small businesses do invest in PPC advertising.
- 96 percent of the revenue earned by Google is from pay-per-click advertising.
- 98% of advertisers trust Google as they rated it a five or four out of five on the trust index.
- Google pay-per-click ad visitors are 50 percent more likely to purchase products than organic ones.
- Google Ads with a higher commercial intent always earn 65 percent of all the clicks.
- Over 50 percent of internet audiences worldwide get Google display campaigns.
1.45 percent of small businesses do invest in PPC advertising
(Clutch)
Though the number of those involved is less than half, it’s obvious Google PPC advertising is great for them. Since they need to track their return on investment and reach their audience. The budget for the ads can be bigger, however, you do not require a huge one to start advertising.
Thus, learning to use local ad listing can be a more efficient way for new businesses.
2. The average salary for PPC professionals in the United States is 44,660 dollars per year
(Payscale)
The professionals manage PPC advertising campaigns. For instance, analysis of the performance of the ads, search engine optimization, implementation, design, and strategy. The role is so demanding and is sought after since it takes a remarkable skill set to create a Google PPC campaign.
Some of the major roles comprise trend watching where you’ll need an intimate connection with your consumers. This enables you to know whatever they’ll respond to and the technology which steers them every day. The specialist also designs landing pages and conducts keyword research.
This makes the ads direct clickers to the page and also allows the understanding of how clients search for products.
3. More than 50 percent of the PPC clicks are normally from the mobile phone users
(Wordstream)
Most people are beginning to use their smartphones the same way they do with their computers. They click on the google ads and buy items for their phones. Some retailers ignore the mobile and waste the PPC cash because of wrongly converting traffic.
However, others adopt mobile by experimenting with some PPC campaign settings and techniques. With that said, they can optimize its performance and realize a tremendous outcome. Besides, as mobile phones become more famous and faster, lots of online purchases will continue to take place on the devices.
There isn’t any mysterious shot for getting the profit through the ads. Though it’s time to start allocating tons of your PPC ads budget.
4. 96 percent of the revenue earned by Google is from pay-per-click advertising
(Statista; Trend Statistics)
Google is among the biggest firms globally and it is the PPC ads keeping it operating. It gets close to a hundred percent of its earnings from the businesses that need to place ads on its page. And this is the reason why PPC is such a great deal.
This only means without the ads, the company might not be at the top. According to statistics, Google ads earnings were estimated to be 6.92 billion dollars in 2020.
5. 98% of advertisers trust Google as they rated it a five or four out of five on the trust index
(SEJ)
This implies the company is the most reliable publisher among the advertisers. If you are starting up a business or you have one then you can consider PPC ads. The reason being there are a lot of advantages associated with them.
You can have a limitation on your day-to-day maximum bids and budget. Therefore, you can be sure that even if you are not controlling your account, you won’t spend more than what you need. Furthermore, you can strengthen your reputation, personality, and brand name.
That will enable you to build trust with all your guests. Moreover, you can maximize returns with the bidding strategies like CPA, CPM, and CPC.
6. Google pay-per-click ad visitors are 50 percent likely to purchase products than the organic ones
(Unbounce)
PPC campaigns are different from search engine optimization. These two do propel different types of traffic to your business or web. And the one you choose to work with depends on the traffic goals you have.
If you are mainly enthusiastic about short-term product sales, testing and conversion then you can opt for PPC. However, if you only want to create tons of traffic. And even build trust with your guests, then SEO would be a much better strategy.
7. Businesses do earn 8 dollars for every $1 they spend on Google PPC ads
(Economic Impact)
One of the amazing benefits of pay-per-click is you can easily measure your returns. Therefore, instead of investing a lot at once, you can decide to do it in small portions to lessen the risk. You can first test a certain campaign or channel for some time with a limited allocation and assess the returns you get.
That is by the end of the specified time. And if they are excellent, you can make the campaign a continuous strategy.
8. Google Ads with greater commercial intent always earn 65 percent of all clicks
(Wordstream)
The amount of clicks earned by pay-per-click ads is always based on the audience. Though the average rates for click-through are quite lower for the informational keywords. Those that are checked out by individuals who expect to understand something instead of buying.
Moreover, Adwords statistics signify the efficacy of the channel is well seen from the marketable keywords. From recent research, two-thirds of those searching for stuff and have an intention of buying do click on the paid ads. Besides, 35 percent of the remaining clicks get reserved for the organic outcomes.
9. Over 50 percent of the internet audience worldwide get Google display campaigns
(Google Ads)
Truth be told, Google has the biggest display ad network globally. This has over one million sites. In the past years, the network gained more than 80 percent of the world’s internet audience.
However, the figure is now 90 percent based on the current statistics.
10. Google ads cost per click (CPC)is an average of $2.69 in all sectors on the search network and 0.63 dollars for the display
(WordStream)
This is an important metric to look out for in pay-per-click campaigns. An average cost per click is more than 2 dollars greater for those ads in search results. This is compared to the ones from the display network.
11. Google eliminated 2.7 billion inappropriate ads in 2019
(Search Engine)
This is about one million accounts. The ads were removed because of violating Google ads policies. However, this is more compared to 2018 when 2.3 billion ads were wiped out.
The percentage of accounts discontinued remained quite steady from the other years at approximately one million. Moreover, Google also eliminated ads from more than 20 million websites across the publisher network. Over one million publishers’ accounts were also terminated.
12. People are 63% likely to click on Google’s paid search ads than the other search engines
(Clutch)
As for Bing, Youtube and Amazon it is six, nine, and fifteen percent respectively. This isn’t even half and the reason for the big difference is because of Google’s reputation. It is the immediate destination where most individuals use to perform tasks online.
According to Umbro, searchers do believe Google is the best place they can visit to get whatever they are checking out. PPC ads platform is the most famous when it comes to advertising. And is also the main source of input for many.
Thus, the company is a great place for firms to market products.
13. Google recommends a PPC budget of 10 to 50 dollars per day
This is important as you need to look out for your daily spending to confirm if your ads are performing well. If it gives good results then consider using it more and if not, you can modify it.
Mobile Advertising PPC Statistics
53% of paid clicks are made on mobile devices.
(PowerTraffick)
To say that mobile PPC ads are on the rise would be an understatement. Power Traffick’s surprising PPC stats indicate that over half of all paid clicks are made via mobile devices. Therefore, anyone looking to improve their ad campaigns should probably look to optimize their ads for mobile access.
69% of people who have smartphones use them for shopping.
(Uberall)
The 2018 Near Me Shopping Report by Uberall revealed how many people rely on their smartphones for shopping. Among surveyed smartphone users, 69% used their devices for shopping. Furthermore, 82% of this group used the “near me” option to find local businesses.
60% of mobile users are very likely to click on the first two or three search results.
(Uberall)
Drawing from the same Uberall report on PPC statistics, we can see how effective mobile PPC advertising can be. Of all surveyed mobile users, 60% were “very likely” to click on the first two or three Google results, while a further 30% were “likely” to do so.
Of all mobile customers, 70% call their target business directly through Google Ads.
(PowerTraffick)
Integrating your business’s phone number into your Google ad seems to pay off. According to data on PPC trends provided by PowerTraffick, 70% of mobile users call businesses directly through an ad on Google. This eliminates one step in the process and leads to more sales at the end of the day.
52% of online shoppers who click on or view PPC ads call that advertiser right after browsing.
(CleverClicks)
This data provided by CleverClicks further emphasizes how effective PPC ads can be and how effective it is to integrate your business’s phone number into the ad itself. More than half of surveyed online shoppers called the advertiser immediately after browsing and interacting with the advertiser’s PPC ad.
In 2018, there were more than 300,000 mobile apps involved in the Google Mobile Ads network.
(CleverClicks)
Google Mobile Ads relies heavily on mobile applications to reach more users. Statistics provided by CleverClicks tell us that there were 300,000 different mobile apps involved in the pay-per-click Google ads network in 2018.
There were 615 million mobile devices with ad blockers installed in 2016.
(Page Fair)
Adblock usage is rising on mobile devices as well as PCs. Page Fair’s report shows that the total number of mobile devices with ad blockers rose by 142 million between 2015 and 2016. In 2016, the total number reached 615 million.
53% of users abandon sites that take longer than three seconds to load.
(Google)
Gone are the times where fancy, flashy websites were king. If you’re trying to make sales, you need a site that loads quickly. Google’s Need for Mobile Speed report points out that, in 2016, most users abandoned websites that took more than three seconds to load. When this report came out, the average load time on 3G networks was 19 seconds. This has improved over time, but it’s useful to keep loading speed in mind when creating your sales website.
Facebook PPC Stats
In 2018, Facebook generated $55 billion through ad revenue alone.
(Statista)
Facebook is the second-largest player in the PPC game. In 2018 alone, Facebook generated $55 billion from PPC ad revenues. There were doubts about how Facebook would perform because of its various data scandals during 2018. However, it seems that not only was Facebook unhindered by these scandals, but the company actually earned more than expected during that year.
The average CPC for Facebook ads is $1.72.
(WordStream)
While Facebook has a smaller share of the PPC market than Google, its CPC is cheaper. WordStream’s Facebook advertising statistics show that, across all industries, Facebook’s average CPC is $1.72.
People aged 18-24 have 75% of the attention span of the 65+ demographic when it comes to watching Facebook ad videos.
(Facebook)
Younger people have significantly shorter attention spans than older generations. According to data provided by Facebook, people aged 18 to 24 have 75% of the oldest age group’s attention span for Facebook videos. This has caused Facebook to limit its in-feed ads to 15 seconds in order to reach younger crowds.
Worth-to-know PPC Stats
- As of 2021, Google owns 92% of the global search market share.
- Paid advertisements have a 200% ROI.
- PPC generates twice the number of visitors compared to SEO.
- Ads can increase brand awareness by 80%.
- 65% of customers click on PPC ads.
- 93% of Americans use the Web to find local businesses.
- In 2022, 54% of ad expenditures will be online.
These PPC statistics are just the tip of the iceberg.
Still, they’re enough to grasp the importance and significance of paid ads.
Did you know that the average internet user is exposed to 4,000-10,000 ads daily, according to different studies?
Yes, we are bombarded with tailored content.
You probably don’t give this much thought, but now that you have the number in front of you – it’s astonishing!
It’s safe to say ads are all around us.
It’s not rocket science to understand how the advertisement business reached those heights.
With every passing year, the digital population of the world (netizens) increases. So does the number (and scope) of the advertising platforms.
26 years ago you could only find ads on websites. Today we have YouТube, applications, search engines, and so on. Ads are everywhere!
Let’s create order from this chaos by looking at some of the newest PPC statistics
.
Eye-Opening PPC Stats for 2022
Keen to build a successful PPC campaign throughout 2022?
There are lots of things you can do.
Wanna know some tips and tricks?
Dive into these PPC stats for more insight!
1. Customers are up to 70% more likely to buy your product when you use retargeting.
(Source: Web FX)
Based on these PPC stats in 2022, you really can’t afford not to include remarketing in your overall PPC strategy.
But what exactly is ‘remarketing’?
It’s when you reach out to those who already interacted with your website in some way. Google Analytics is a great tool for this, allowing you to segment your audience for the most effective campaign possible.
2. Over 50% of ad clicks happen on mobile devices.
(Source: Web FX)
Over 40% of online transactions now happen on mobile. But a surprisingly low number of businesses pay attention to mobile optimization and PPC strategies. And they go hand in hand. To maximize ROI for PPC campaign effectiveness, sites should be fast and functional on both mobile and desktop.
3. Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.
(Source: Web FX)
Consider diversifying your audience on Facebook or Google ads for potentially better returns.
How?
You can rely on the platforms for that. Most of the process is automated. Simply provide the data, and they will do the rest.
4. On average, SMBs invest between $9K and $10K on PPC monthly.
(Source: Web FX)
While this is a reliable estimate on how much you might expect to pay monthly for PPC in 2022, it isn’t a fixed figure. You’ll need to evaluate both your own budget, and whether your sector is among the best industries for PPC. If you decide to do your own campaign, the average Google PPC cost may be considerably lower.
5. Featuring over 2 million websites, the Google Display Network is the leading PPC player.
(Source: Google Ads)
These figures refer to the number of businesses and websites which are part of the Google search and ad display network. It’s also worth noting that Google owns 92% of the search engine market, including both paid and organic search. Display campaigns alone reach over 90% of all internet users around the world. 94% of them are US-based.
6. Customers are 155% more likely to search for brand-specific terms when exposed to display ads.
(Source: SERP Watch)
Additionally, 40% of all clicks on the first page of a search engine are for the top three ads at the top, according to recent PPC statistics in 2022.
7. 9.21% of Facebook ads convert, making it the highest converting platform available.
(Source: SERP Watch)
You might assume that Google is the king of conversions.
Nope.
Google only experiences 3.46% conversions.
Facebook, on the other hand, has 9.21% of ad conversion. That’s why it has such a mind-blowing ad revenue.
Average business websites lag behind, with a mere 1 to 3%.
Now.
For the last several years, there’s been a debate – what is better? PPC or SEO?
Coming up are the stats that reveal the answer.
SEO vs PPC Statistics for 2022
Unsure whether to use PPC or SEO?
There’s a couple of things to consider.
If you have a large budget and want instant results, you might want to use PPC. The opportunities for displaying ads across the web are virtually endless! Just be sure to check PPC cost per industry to make sure it’s worth the investment.
Alternatively, if you’re looking for something which can generate results in the background, SEO is the way to go. Here are some SEO vs PPC statistics to help you make the right choice.
8. PPC generates twice the number of visitors compared to SEO.
(Source: QUICKSPROUT)
If you’re just starting out in business, and lack good traffic or brand visibility, PPC comes to the rescue. Results generated are instant, drawing in twice as many visitors, compared to SEO. However, as you might have seen from various PPC advertising stats, it’s not the cheapest option.
9. The average agency charges between £2K and £4K (about $2.55K-$5.11K) for a mid-level SEO campaign.
(Source: One PPC)
PPC can be even more expensive.
If your budget is tight, SEO might be a better option. Do keep in mind that it takes time to see results.
10. B2B PPC stats indicate that the average yearly cost for this service is between $115K-$122K.
(Source: Search Engine Land)
If this sounds too expensive for you, you could always opt for SEO instead, which for a one-off project fee, costs between £4,000 and £24,000. However, based on your objectives, PPC might be the best option for you. It’s all down to your budget.
11. PPC takes around 3 weeks to learn, while basic SEO can take up to 3 months.
(Source: BetterSEO)
And this is just for the basics. Learning advanced SEO takes even longer.
No matter which you choose, you’re going to need to invest a decent amount of time to get anywhere with either. You can’t simply upload PPC ads, then achieve instant results without doing any background work. Optimizing ads to use low CPC while achieving a high CTR is an art in itself.
12. SEO works around the clock, but if you stop investing in a PPC campaign, your traffic will fall to zero.
(Source: QUICKSPROUT)
For PPC to work well, you need to pay attention to it constantly, SEO vs PPC stats tell us.
SEO allows for free time. Even if you stop working on your SEO campaign for a short while, you’ll still get traffic. Moreover, SEO statistics show 82% of marketers notice a rise in SEO effectiveness.
13. 94% of users skip search ads and go straight to organic results.
(Source: Rank Pay)
We’re not saying that SEO is a better technique than PPC. In fact, when a PPC campaign exists in the top 3 results, users are more likely to be engaged.
But SEO has stats on its side. 94% of users actually head straight to the organic results and skip search ads.
14. While SEO only improves visibility on 2-3 search engines, PPC ads’ visibility is endless.
(Source: Search Engine Land)
Thanks to services like Google Ads, users can manage exactly where their ads will appear, giving them tighter control over their campaigns.
Of course, there are some factors affecting ad placement that need to be considered. Advertising statistics data from 2022 tell us the main points to think about are budget, target audience, and the type of ad.
15. Bing has a low average CPC – just $1.54.
(Source: Word Stream)
Looking to test new markets using PPC? Consider Bing.
With SEO, serious time and effort are required when testing your brand on a new audience. Using PPC is essentially a shortcut, which can get you instant exposure. Just be sure to use the right search terms and try and achieve the best quality links possible.
Now.
These stats are just the tip of the iceberg.
Let’s check out some more fascinating PPC stats to show you how big it actually is.
General Pay-Per-Click Statistics
When used correctly, PPC is a powerful marketing tool, especially if you know your target audience well.
16. At the end of 2021, 82% of Google’s revenue came from Google Ads.
(Source: Search Engine Land)
On July 24, 2018, Google AdWords changed its name to Google Ads. However, this wasn’t only a name change. Google Ads is now responsible for all ad channels—including AdSense and YouTube Commercials.
So what do the 2022 PPC stats tell us? The latest Google data we have came in February 2022. The company released its earnings report from the previous year, revealing that Google Ads contributed 82% of its Q4 2021 revenue.
17. 96% of marketers spend money on search ads.
(Source: The State of PPC, Hanapin Marketing)
Search ads are still the best way to reach customers. Still, social media ads are on the rise and gaining ground. An overwhelming 88% of marketers advertise on social media. According to 89% of them, remarketing is the best option to reach customers.
18. 62% of marketers increased their PPC budgets last year.
(Source: Search Marketing)
Advertising is at the core of digital marketing strategies. Every company aims to grow and therefore invests more of its budget on ads. Almost two out of every five interviewees responded their ads budget is now “much bigger.”
19. Digital ad spend will account for more than 60% of the global ad revenue in 2022.
(Source: Zenith Media)
Let us wow you with the following advertising statistics for 2022! This year, digital ad spending will account for 61.5% of marketing budgets. By 2024, it will rise to 65.1%.
In 2022, the segment’s overall growth will amount to 9.1%. It will further expand by 5.7% (2023) and 7.4% (2024).
Dollar-wise, global expenditure on advertising will hit $873 billion by 2024—$239 billion more than in 2019!
20. Ads can boost brand awareness by 80%.
(Source: Valve+Meter)
If you want to improve your visibility, PPC links allow you to “buy” your way into the search results. The more people see your brand, the more likely it is they’ll interact with it. PPC increases brand awareness by an average of 80%. Keep in mind that for some brands, this can be higher still.
21. 65% of consumers click on PPC ads.
(Source: WordLead)
According to PPC stats, paid advertisements redirect 65% of the traffic. Organic results receive only 35% of clicks. When customers have made a buying decision, paid ads convert better. If you don’t have a well-optimized PPC campaign right now, you are simply missing out.
22. In 2022, 97% of people use the Web to find local businesses.
(Source: Safari Digital)
The internet makes finding places or businesses super easy. Plus, it has reviews to help you make an informed decision. So it wouldn’t be a surprise also to report that 54% of people search the internet for local listings every month, while 12% use it daily.
23. Google controls 91.88% of the global search engine market.
(Source: Statcounter)
Other search engines (e.g., Yahoo and Bing) are not even in the same league. If you want to advertise online, Google’s PPC is your best option.
Reason?
Alphabet’s search engine is the most preferred and used worldwide, with minor exceptions, such as in China (the Chinese are huge fans of Baidu but still use Google sporadically).
PPC Statistics for Businesses
Let’s see how PPC ads interact with people and the effects they can achieve.
24. 52% of online shoppers call the advertiser.
(Source: PPC Resellers)
PPC ads often propel consumers to call the advertiser, directly from the search results.
25. PPC converts 50% better.
(Source: Unbounce)
Undoubtedly one of the pros of PPC advertising is the ability to better target your market. PPC traffic results in a 50% higher conversion rate, compared to organic link visitors.
PPC statistics are also effortless to evaluate, and metrics like ROI and budget are easier to manage.
26. About 928.5 million people are reached by Instagram ads.
(Source: Hootsuite)
The ad statistics for Instagram are huge. Statistics show that out of the one billion active users on the platform, ads get to about 928.5 million people. 655.8 million users from that number are between 13 and 34 years.
27. 92% of Instagram users followed a brand, clicked on their website, or made a purchase on the platform.
(Source: Hootsuite)
Instagram may not be at the forefront of pay per clicks statistics like Google and Facebook, but it can hold its own. More users are checking out brands that appeal to them on the platform. 84% of users are open to discovering local/small businesses or new products.
28. US brands will spend over $56 billion on social media ads by 2022.
(Source: Statista)
Advertising statistics in 2022 show brands in the US are not giving up on social ad campaigns. Social media marketing’s success means companies will spend more in the future. Facebook will continue to get the lion’s share of the profits by 80%. LinkedIn and Pinterest follow at 4% and 2%, respectively.
29. 84% of brands are pleased with the PPC market.
(Source: Search Marketing)
Overall, brands see good results from their PPC campaigns. 15% describe the outcome of their PPC efforts as “fair” and only 1% as “poor.”
It comes as no surprise, then, that 79% of marketers believe PPC is essential for their company.
Financial PPC Stats – Budget, Cost, and ROI
PPC marketing is big business.
Let’s check out the numbers:
30. The investments in PPC ads exceed $10.1 billion.
(Source: Social Media Today)
Crossing into 11-figures for the first time was a huge milestone for PPC. Digital ad statistics show there were 7 million advertisers who used PPC ads.
31. PPC ads return $2 for every dollar invested.
(Source: Wordlead)
This is probably the most important PPC stat for businesses.
The average ROI for Google Ads is a whopping 200%. You can only imagine how the better-than-average businesses are doing.
32. Almost half of marketers operate with a monthly PPC budget under $50,000.
(Source: Search Marketing)
Although most companies agree that PPC helps them a lot, 49% of them only see the need to spend less than $50K/month for PPC traffic. More than a quarter spend $50-250K. Only 3% of advertisers spend over $5 million on their PPC campaigns every month.
33. The average cost per click is between $1 and $2.
(Source: Wordstream)
The average cost for display advertisements (the ads on websites, not in the search results) is under $1.
Now, imagine you are the owner of a grocery store and you want to advertise it online. You choose Google Ads to promote your store. The average CPC for your business is $0.42. This will be your Google advertising cost for every customer you attract.
Google doesn’t make this much money because of $0.42 keywords, though. Let’s see what Google search statistics have to say about that.
Here we go.
34. Best motorcycle accident lawyer is the most expensive keyword (KW).
(Source: Fraud Blocker)
Get ready to see some serious money…
A January 2022 analysis of 5K most expensive keywords concluded that “Best motorcycle accident lawyer” unquestionably takes the first place (having 19.4% of the search items).
The #1 keyword has about 1,300 searches monthly. But what’s Google’s pay-per-click price for it? Over $600!
The second most expensive was an “18-wheeler accident attorney” with 1,200 searches, each costing over $350 per click. The third place is reserved for “Semi-truck accident attorney,” with 1,100 searches at the exact cost as its competitor.
35. 40% of brands and agencies think their PPC budget is lower than it should be.
(Source: Search Marketing)
Things are bound to change, though. Most advertisers who use PPC ads report good results. More than that, over half of them plan to increase their PPC budget for 2022.
The CPCs widely differ, depending on the industry and platform. Make sure you do the math before you start a PPC campaign! This will allow you to pace yourself and spend your budget more effectively.
For example – if you want to use PPC ads on LinkedIn, your minimum cost will be $2 per click.
I want to repeat that.
The minimum cost.
Alright, so despite making so much money – Google is still better than most in terms of value offered.
Google Ads Statistics
You’ve probably heard how Google collects information on mostly all its users. There is a good reason for that. Actually, several billion reasons.
36. Google search statistics report there are 8.5 billion searches every day.
(Source: Oberlo)
That amounts to over 80,000 searches a second!
Such Google search stats put a simple truth in numbers. Google is enormous beyond belief…
37. Google’s Q1 2022 advertising revenue was $54.7 billion.
(Source: Search Engine Land)
The number was up 22% from the previous quarter’s still impressive $44.7 billion.
Let’s compare and contrast the performance of separate Google features or software:
Google Search brought in $39.6 billion in Q1 2022 vs. Q4 2021’s $31.9 billion. Google Network also contributed by bringing $8.2 billion at the beginning of 2022 as opposed to $6.8 billion at the end of last year. Last but not least, YouTube made $6.9 billion—up 14% from Q4 2021 ($6 billion).
38. 90% of internet users see Google display ads.
(Source: Power Traffick)
If you want to talk efficiency – Google Ads does it right! Despite the increased number of ad-blockers and the rise of social media advertising – Google is still among the best choices for investors.
Time-machine fact – the first Google Ads’ (AdWords back then) ad appeared in the year 2000. It promoted live mail-order lobsters.
39. 80% of businesses focus on Google Ads for PPC ad campaigns.
(Source: LyfeMarketing)
If your competitors use Google PPC ads, maybe you should too. If they can make ads profitable, it’s a matter of time before you learn the ropes as well.
40. 78% of marketers advertise on Google Ads and social media.
(Source: Formstack)
Undoubtedly Google’s websites and social media are the best channels to reach your potential customers. Both B2B and B2C businesses focus their efforts on Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. Yikes, that’s a lot of ads!
Why is that?
YouTube and social media are where people spend most of their time online.
Therefore, if you want people to click your ads (and even find them at all) – these are the places you’d want to spend your money on.
PPC Statistics for Social Media
PPC is so effective that some social media platforms went out of their ways to incorporate them in the user experience.
41. The average cost per click of Facebook ads is $1.72.
(Source: Wordstream)
Average means that you can probably go lower, depending on your industry. Facebook’s Power editor is designed to help you do just that.
There, you can adjust all kinds of details about your campaign – from your target audience to ad bids.
Facebook pay-per-click ads don’t differ much from Google Ads in that regard.
Unsurprisingly – the finance and insurance industries have to pay more on Facebook as well. The average CPC for this industry is $3.77.
42. By the end of 2022, $226 billion will be spent on social ads.
(Source: Statista)
American companies continue to shell out billions of dollars yearly for social media ad campaigns.
We consulted the latest social ads statistics and found that spending is estimated to show an 11.24% CAGR between 2022 and 2027. These cover paid advertising on social networks, games, and apps on social media.
43. LinkedIn controls 14.6% of the PPC ads market share.
(Source: Formstack)
According to Formstack’s statistics, Facebook ads were most attractive to 21.5% of marketing agencies. Second is LinkedIn with 14.6%, and Twitter comes third 12.4%.
Naturally, LinkedIn ads are usually B2B, while Facebook ads target more customers than businesses. Twitter strikes an almost perfect balance between B2B and B2C ads.
We can’t talk about social media without mentioning:
The Mobile PPC Stats
Smartphones change user behavior, marketing, SEO, gaming, and whatnot.
44. 53% of PPC ads clicks come from mobile devices.
(Source: Power Traffick)
It doesn’t take a giant leap of the imagination to figure out you need an optimized website for mobile devices. If you haven’t done this already, you’re missing out on a lot of opportunities. Over half of paid clicks come from mobile devices.
45. 60% of mobile users click on a PPC ad at least once a week.
(Source: Businesswire)
The PPC rate for mobile devices looks promising. Almost two-thirds of users click on an ad, and 20% make at least one purchase per week. That’s a fantastic conversion rate for mobile ads.
Also, 69% of mobile users call the business directly from Google search.
46. Google’s 2022 share in the online ads market is 29%.
(Source: The Guardian)
Google boasted a 35% income increase from 2020 to 2021—this amounted to $61.2 billion in 2021 (up from 2020’s $46.2 billion). Experts predict that by the end of 2022, the tech giant will grab 29% of the entire $602 billion global digital ad market.
47. 81% of US ad-block users use them to prevent annoying ads.
(Source: Insider Intelligence)
Let’s face it—some ads are outright infuriating, especially if you’re in the middle of watching something.
Ads statistics reveal that 81% of people filter out the most irritating of them by using blockers. Though, they will grow further as most new antivirus solutions and VPN services have built-in ad-blockers.
Does it Pay Off?
Based on the stats we’ve presented, we’re comfortable saying PPC is not only a profitable industry, but one that’s growing rapidly. PPC ads are less annoying and reach a wide but targeted audience. They also work in such a way that businesses spend money only on actual site visitors. Of course, PPC advertising is not a guarantee of success – your product and the ads themselves have the biggest influence the outcome of your ad campaigns.
While PPC campaigns are usually profitable for advertisers, they’re a huge money-maker for providers. We only need to take a look at Google ad revenue statistics to see how lucrative this industry is. As is the case with a lot of industries, mobile PPC advertising is taking over as mobile devices becoming faster, better, and more widely used. Prospective advertisers should optimize their ads and websites for mobile users if they want to get ahead.
Besides Google and Facebook, Bing, Instagram, and LinkedIn have risen as new challengers in the PPC industry. These platforms are worth keeping an eye on if you’re interested in cheaper ads that target otherwise-forgotten audiences.
We hope the PPC stats we’ve shown you help paint a picture of how the advertising world looks in 2022 and put you on the right track with your own advertising endeavours.
Conclusion
It’s clear that Google PPC is thriving rapidly and it is also a profitable tool. The ads always reach a good number of the targeted audience. And even though success isn’t guaranteed, it can be a good strategy to market your business.
Sources
Statista
Google Ads
Clutch
Clutch
SEJ
Search Engine
Unbounce
Wordstream
Wordstream
WordStream
Economic Impact
Payscale
Trend Statistics
Originally posted 2022-10-27 16:19:25.
