As the rapper is dropped by corporations and condemned by industry figures, sources say that while he has a large stash of cash, he also has vast expenses and could be in trouble soon if he doesn’t find a way to turn the tide.
Sources familiar with his finances say that West, 45, has five sources of income – and that four of them have been either completely shut down or badly compromised by his anti-Semitic outburst and support for white supremacists.
We’re told that in recent years, West has made money from his massive Adidas deal, his Gap deal, his music catalogue, selling new music and concerts.
Adidas — which is the real engine for his enormous wealth — already said earlier this week that, after it ended its massive Yeezy sneaker deal with him, it would immediately halt payments.
And sources say that it will be hard to fight that decision, because his threats against Jews and the incident in which he played porn to Adidas execs “mean they can play hardball,” according to an insider.
The source says that Gap, which ended its two-year-old deal with him in September, owes him some money for the YEEZYxGAP products it sold between the end of the deal and Tuesday, when it announced that it was pulling his goods from shelves over the controversy.
As far as concerts go — which should be the easiest money a star like West can make, and a dependable source of quick liquid cash — the rapper was due to have a show at SoFi Stadium in Los Angeles on Nov. 4. It was canceled by the venue and he has no others booked, according to insiders, who add that it’s unlikely venues will book him amid the scandals.
As for new music, we’re told West has an album in the can, but there’s no deal to distribute it at this time. His deal with longtime label Def Jam ended in 2021. An insider says that the record will still probably provide something of a lifeline, but that he’s unlikely to net anything like as much as he has for previous albums.
“He’s a many-time Grammy winner and he has such a large following that his albums go platinum instantly,” said the source, adding that its hard to believe that nobody would be willing to accept such a can’t-lose deal.
That leaves royalties, which net him around $5 million a year, according to Billboard. “That’s about enough to pay his gas bill for his jet,” laughed an insider.
Last month, the music trade reported that West’s team tested the waters for selling his catalogue for around $135 million, but didn’t appear to get any strong interest.
Meanwhile, we’re told he has “a lot of cash by anyone’s standards,” but he also has a “high cash burn rate.”
West bought a $57 million Malibu, Calif., home last year and gutted it. It’s in the midst of being rebuilt virtually from the ground up. We’re told the project is severely at risk because of his financial troubles. He also has a slew of other homes, but we’re told many of them are mortgaged.
West, of course, has been in money trouble before. Let’s not forget that he revealed in 2016 that he was $54 million in personal debt, which was reportedly due to his many attempts to launch a fashion line, as well as his free-spending style.
What it boils down to, says an insider, is that West’s opulent lifestyle is based on the Adidas deal and the rest was gravy. But with the sneaker brand heading for the hills, he’s out about three quarters of his net worth, according to Forbes — a big hole to plug.
So sources estimate that that even though he has more than $100 million in the bank, he probably has enough in the bank to last a matter of “months.”
“It’s all about cash flow and if slash when he can revive it,” said a source.
A rep for West couldn’t be reached.
Originally posted 2022-10-30 23:44:11.